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Consafe Logistics, a leading European supplier of warehouse management solutions, has revealed its refreshed company logo, marking the first update in over two decades. This change symbolizes the company’s evolution and its commitment to staying at the forefront of the supply chain technology industry.
Hélène Rönnmark, Chief Marketing Officer
at Consafe Logistics
“Our old logo has been a crucial part of Consafe Logistics' legacy, helping build the strong foundation we have today. However, our customers, markets, and products have evolved. It was time to match the current world. The new logo represents our unique identity in 2024 and is designed to last for the next 20 years, reflecting our dedication to delivering superior customer value both today and in the future.”
The new logo
The Creative Process
Téo Pavlidis,Senior UX Designer
at Consafe Logistics
"We organized workshops with different stakeholders to gather a variety of perspectives and define the elements unique to our company's identity. The new logo incorporates these elements: the C and L monogram represents partnership, the blue color signifies expertise, and the shape of the frame symbolizes an application, highlighting our product and our tech focus. The 'A' in the logo stands for Astro, our modern supply chain software, top quality, and thought leadership"
A New Chapter
"Our logo is updated, but our core values, ownership, and dedication to our customers remain the same. We are excited about this new chapter and hope that existing customers will see our evolution—not just in our software but also in our brand. For new markets, this modern logo will help us stand out as a leading supply chain tech provider, ready to address the ever-changing needs of the warehousing industry,” adds Hélène Rönnmark.
About Consafe Logistics
Consafe Logistics is a software product company. We design a warehouse management system and warehouse control system (WMS & WCS) that make warehouse operations of logistics and supply chain companies smarter, more effective, and thus more sustainable. The Consafe Logistics Group has 470+ employees who support our global clients from seven European countries – Belgium, Denmark, Finland, The Netherlands, Norway, Poland, and Sweden. Our headquarters is located in Lund, Sweden.